One of a Brine
Packaging | Illustration
One of a Brine is a locally sourced, high-end pickle brand that was inspired by the craft breweries of the Twin Cities.
A Bit of a Pickle
The challenge was to create a product based solely on the shape of the assigned container. Given a relatively small glass jar with beveled edges, I opted for high-end pickle slices. After compiling a competitive audit, I concluded that a local company would be the most successful considering the other premium pickles already on the market. Coincidentally, this also solidified the branding for the project moving forward! To further drive the artistic direction, I was particularly interested in the foodie culture of the Twin Cities, especially the iconic imagery of the local craft breweries.
One of a Kind Design
One of a Brine embodies the fond Minnesota past-time of fishing for Walleye, but with a wacky twist. Instead of a typical lure, this intrepid fisherman is using a pickle to make his catch one of a kind. Inspired by letterpress printing, the design was simplified from the initial sketch to emphasize the tactility of the printing process. This better suited the small size of the container and overall branding of the product.
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